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Frequently Asked Questions

  • What should I wear to my appointment?
    We suggest coming with hair and makeup done, so you can truly visualize yourself on your big day! Wear nude seamless panties, bring nipple covers or stickies if you want. All our dresses are constructed to support you on your big day, so no special bra should be needed at your appointment or on your wedding day.
  • Do I need to make an appoinment?
    Yes, we are by appoinment only. Appointments are required to make sure you have a dedicated bridal suite and stylist to work with you one on one. If you need a later appointment, let us know, we are happy to accommodate an after-hours appointment.
  • Who should I bring with me to my appointment?
    Bring who you trust to support you and not stress you out. This time is for you to have fun and get the wedding dress experience with your family/friends you want to be there with you! In our semi-private suites, you can bring up to 4 guests. If you have a larger party, we are happy to accommodate them in our VIP private appointment for an additional fee.
  • When should I start shopping for my dress?
    Each bride is different and we respect that! We recommend starting at least 8 - 10 months before your wedding. This allows time for alterations and bridal portraits if desired. Our hand-crafted gowns typically take 4-5 months to arrive. Rush orders are available but not every designer offers them, keep in mind that fees will apply.
  • What if I need a dress sooner?
    Don't worry we have a few designers who carry in-stock dresses and all of our designers offer a rush option!
  • Can I bring outside food or beverages?
    No, we have a new space and we want to keep it nice! We offer complimentary bubbly and have food add-on options with our private appointments.
  • What is your cancellation policy?
    You have to cancel or reschedule 48 hours in advance to avoid a fee.
  • What if the gown I want from your designer isn't in store?
    Each designer has a large selection of gowns and since I can't carry every design, we do have options to sometimes get the dress loaned in for your appointment. You can call us to inquire about requesting a specific gown from one of our designers.
  • Where is the best place to see the gowns you carry?
    We highly recommend you follow us on Instagram and look through our wedding dress highlights on our profile! Our Instagram is @asherlanebridal.
  • How much do your dresses cost?
    Our dresses start around $1200 and go up to $4000 for our more couture gowns.
  • What designers do you carry?
    Our designers are listed below. We have the Our Designer page where you can find more details and a link to their website where you can research all their dresses. Madi Lane Bridal Evie Young Bridal Colby John Bridal Jeune Bridal Serene Bridal
  • What size dresses do you carry in store?
    We carry multiple sizes, but our typical sizes are 8, 12, and 16. No need to worry we have tools that allow us to fit you nicely in a variety of sizes! And if needed most of our designers have loaner programs that allow us to get other sizing options in-store.
  • How do I pay for my dress?
    Your dress will be paid in full the day you place an order. We do have a signed agreement between you and the bridal shop to guarantee you get your dress in the event of business closure. We also offer a buy now pay later option through a 3rd party vendor allowing you to make payments on your order. Feel free to call us with any questions 903.227.8501.
  • Do you offer in house alterations?
    No! We don't do alterations in-house, but we will provide you with a list of recommendations from past brides upon request. It is up to you to do your research on the alterations company and make the best choice for you and your budget.
  • Can I bring my kids?
    Due to the space being very white and lots of fragile and delicate products, we don't allow kids under 13 years old. Please feel free to call if you have any questions or special needs.
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