Bridal Sales, Trunk Shows, & Upcoming Events at Asher Lane Bridal

EXCLUSIVE MOMENTS TO SHOP, save, & celebrate WITH PEOPLE WHO GENUINELY CARE.

From designer trunk shows to special sales, our events are designed to give brides even more reasons to celebrate. Here in North Texas you’ll find the latest happenings at Asher Lane — because your dress story deserves a moment just as unique as you are.

Mark your calendars

Upcoming Events & Asher Lane Bridal

Dec
5
Ivory Hour Sale

Ivory Hour Sample Sale - Wedding gowns sale

100+ STYLES UP TO 75% OFF

ALL GOWNS UNDER $1500

  • BY APPOINTMENT ONLY
  • 1-Hour Time Slots
  • 2 guests per appointment
  • Cash/Card only
  • No layaways or holds
  • $100 Cancellation/No-Show Fee
Dec 5, 9:00am
to
Dec 5, 4:00pm

Wait... what is a trunk show?

Good question! A trunk show is not a clearance rack sale. Instead, it’s a special event where we bring in additional gowns from a specific designer for a limited time. These shows generally include gowns that have never been seen before, giving you first access for a limited time.

 

Here’s why brides love trunk shows:

  • Access to gowns not usually carried in our boutique
  • Special pricing and designer incentives (available only during the show)
  • A chance to be one of the first to see new collections fresh off the runway

Think of it as a pop-up party for wedding dresses — with champagne and maybe even a little extra tissues.

what you've missed

Past Events You May Have Missed.

Dec
5
Ivory Hour Sale

Ivory Hour Sample Sale - Wedding gowns sale

100+ STYLES UP TO 75% OFF

ALL GOWNS UNDER $1500

  • BY APPOINTMENT ONLY
  • 1-Hour Time Slots
  • 2 guests per appointment
  • Cash/Card only
  • No layaways or holds
  • $100 Cancellation/No-Show Fee
Dec 5, 9:00am
to
Dec 5, 4:00pm